Pedalling to glory during the UCI RWC Doha 2016
The Organising Committee had a mountain to climb to satisfy everyone's needs and maintain Qatar's long tradition in presenting five-star sporting events. To fulfill this heavy task and cover their communication and media services obligations, the organisers chose as their closest ally, Laurel International, the most trusted partner in such cases. With their seven-year experience in the Middle East, Laurel International qualified, multi-ethnic personnel handled their mission with unparallel professionalism and capacity and delivered once more top class media operations.
Upon completion of the event, UCI, future World Road Championships hosts and several media members praised the media services and expressed their appreciation to Laurel for creating an easy going atmosphere at this extremely demanding event. A detailed communications plan in order to create awareness for the event in the preparation period as well as to provide international and local media with useful information and interesting stories was perfectly prepared and executed. Games' time Laurel took care of all Media Areas (Media Centre, Press Conference Room and Mixed Zone), arranged a reliable and smooth media transportation schedule and delivered the News and Photo Service operations, through a unique, Olympic-style Info System.